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Coywolf Coffee
Project type
Brand Redesign
The Goal
Reimagine the brand identity for Coywolf Coffee through a modern, cohesive visual system that better reflects the company’s connection to both coffee culture and the outdoors. The goal was to refresh the brand so it feels current and engaging, while creating a clearer visual story that blends adventure, nature, and specialty coffee.
The Challenge
The existing branding and website felt outdated and lacked a clear visual direction. The site was difficult to navigate, which made it harder for users to quickly understand the brand or explore its offerings.
The Opportunity
The rebrand presented an opportunity to lean into what makes Coywolf Coffee unique: the intersection of outdoor adventure and specialty coffee.
