From The Morgue

The Goal
To design a distinctive logo and brand identity for From the Morgue Candle Company, a startup specializing in dark, moody, and atmospheric candles.

The Challenge
The candle market is oversaturated with many brands competing for attention. Many focus on cozy, minimal, or seasonal themes, making it difficult for a new brand to stand out.

The Opportunity
While many spooky-themed products disappear after Halloween, From the Morgue is for year-round. This unique positioning allows the brand to create a loyal community of candle lovers who want their space to feel haunting and evocative no matter the season.