The Hidden Gem Branding & Magazine

The Goal
To create a distinct yet connected brand identity for Hidden Gem Magazine that complements the yoga studio’s main brand while establishing its own visual presence. The goal was to design a flowing, organic concept that reflects the rhythm and movement of yoga.

The Challenge
The challenge was developing a magazine-specific brand that felt fresh and bold without straying too far from the studio’s existing identity. Incorporating arches, vibrant colours, and the gem symbol in a way that felt intentional and not repetitive.

Thr Opportunity
This project presented the opportunity to extend the yoga studio’s brand into a new medium. By using consistent visual motifs like the gem and arches, and emphasizing flow throughout the design, the magazine creates a cohesive, immersive experience that mirrors the practice of yoga and strengthens overall brand recognition.